'Wash Yer Balls'
The campaign ‘Wash yer balls’ in collaboration with Collins Strada. The phrasing ‘wash yer balls’ refers to toxic masculinity that tuts at and disregards women who do not conform to stereotypical forms of sexual appeal. This statement shrugs off the judgment from others being supportive of the female gaze and influencing the act of true self-expression prompting close minded men to ‘wash their balls’ as a mockery belittling them and switching the roles of power. This statement also refers to society’s unawareness and ignorance to the climates current state due to fast fashion. Therefore, this statement is a cry for society to open their eyes to what’s happening around them.
'Eat Yer Greens'
Based on the topic of indulgence this photo series voices the negative impact of diet culture and ‘healthy’ food obsessions through the lens of gen z. The intention of this shoot is to disregard diet culture creating a mockery out of this and influencing indulgence. ‘A moment on the lips is not a lifetime on the hips’.