My journey as a creative began from paints and a brush being my talent from young. I find joy and therapy in letting my mind free visually and find that this ignites inspiration, pleasure and my style. Visual aesthetics are key in brand identity, social media influence and marketing and brand design. Using illustration to signify meaning and intentions is something I have done throughout my creative journey to initiate my style and place recognition on my work to myself as an artist. I hand draw everything from text to visuals ensuring that colour, design, and fonts are cohesive to demonstrate a pleasing and in sync visual construction. By doing so I believe that having a cohesive brand identity solidifies direction and gives key recognition that can be easily identifiable to the consumer.